Kvara makes it easy to collect, analyze, and act on customer feedback — with AI that helps you understand what drives the experience. When insight leads to action, we create real value.
Make customer insights valuable.
[ OUR PLATFORM ]
From voice to results.
Kvara’s platform captures experiences at every touchpoint — from surveys and chats to meetings and apps. AI analyzes comments, identifies patterns, and suggests next steps. Executives, managers, and employees each get a clear view of what needs to be done — and why.
Capture the voice of the customer
Collect feedback at the right moment — through surveys, chats, or meetings. Every response becomes a clear signal of how customers truly experience you.
Analyze the experience
Identify patterns and trends that reveal what drives satisfaction. Combine data and text to see the real story behind the numbers.
Put insights into context
Compare results over time and across teams or industries. When the bigger picture becomes clear, improvement efforts become more focused and effective.
Turn insight into improvement
Prioritize the right actions and track progress in real time. When feedback leads to action, both trust and customer loyalty grow stronger.
Identifiera trender och risker
AI hjälper dig upptäcka förändringar innan de påverkar kundupplevelsen. Agera proaktivt och minska risken för tappade relationer.
Utveckla organisationen långsiktigt
Gör kundinsikt till en naturlig del av vardagen. När lärandet delas brett stärks kulturen och relationerna över tid.
Listen
Capture the voice of the customer
Collect feedback at the right moment — through surveys, chats, or meetings. Every response becomes a clear signal of how customers truly experience you.
Understand
Analyze the experience
Identify patterns and trends that reveal what drives satisfaction. Combine data and text to see the real story behind the numbers.
Learn
Put insights into context
Compare results over time and across teams or industries. When the bigger picture becomes clear, improvement efforts become more focused and effective.
Act
Turn insight into improvement
Prioritize the right actions and track progress in real time. When feedback leads to action, both trust and customer loyalty grow stronger.
Förutse
Identifiera trender och risker
AI hjälper dig upptäcka förändringar innan de påverkar kundupplevelsen. Agera proaktivt och minska risken för tappade relationer.
Väx
Utveckla organisationen långsiktigt
Gör kundinsikt till en naturlig del av vardagen. När lärandet delas brett stärks kulturen och relationerna över tid.
[ how we create value ]
The impact of measurement.
When organizations start measuring their customer experience — and, above all, act on the results — something clear happens: more customers stay, more return, and every customer relationship becomes more valuable.
Up to +140% higher repurchase likelihood
*Harvard Business ReviewWhen organizations continuously capture feedback and improve the parts of the customer journey that impact satisfaction and loyalty, the likelihood of repeat purchases increases significantly. Typical impact: Research shows that customers who have a “good” experience are up to 140% more likely to return compared to those who have had a poor experience.
*Harvard Business Review5% higher loyalty → 25–95% increased profitability
*Bain & Company – The Value of Customer LoyaltyBain & Company shows that even small improvements in loyalty generate significant impact on churn and profitability. When dissatisfied customers are identified in time, attrition decreases and the financial effect becomes clear. Typical impact: A 5% increase in loyalty can reduce churn and increase profitability by 25–95%. This means that improved customer experience consistently drives lower customer loss.
*Bain & Company – The Value of Customer LoyaltyUp to 3× higher purchase likelihood
*McKinsey – Customer ExperienceMcKinsey shows that when organizations improve key moments — such as support, the purchase journey, or onboarding — the customer experience is directly and powerfully impacted. Typical impact: Customers who experience strong CX are up to three times more likely to buy again at critical touchpoints. This corresponds to significantly improved experience scores and higher NPS/CSAT.
*McKinsey – Customer Experience+4–8 % snabbare intäktstillväxt
*Forrester – Customer Experience Drives Revenue GrowthKunder som upplever en stark kundresa är mer lojala, spenderar mer över tid och lämnar mer sällan. Det här påverkar både CLV och den totala tillväxttakten i organisationen. Typisk effekt: Organisationer med hög kundupplevelse växer sina intäkter 4–8 % snabbare än marknaden, tack vare högre lojalitet, fler återköp och större kundlivstidsvärde (CLV).
*Forrester – Customer Experience Drives Revenue Growth[ Our AI ]
AI that empowers change and action.
Kvara’s AI interprets data in real time and provides recommendations that lead to real impact. Our system suggests — you decide. The AI provides direction — you drive the change.
[ our measurement methods ]
Feedback in the right channel, at the right moment.
With Kvara, you measure customer experience where it actually takes shape — in the interaction, in the purchase, and in the contact. We tailor the channel and method to your business to ensure high response rates and insights that lead to tangible improvement.
SMS
Quick customer feedback immediately after an interaction, such as a purchase or a support contact. Delivers high response rates and clear signals while the experience is still fresh.
Suitable for relational and in-depth measurements, such as NPS and follow-ups over time. Provides space for reflection, open-text responses, and deeper analysis of the customer experience.
QR code
Simple location-based feedback placed where the experience happens. Makes it easy for customers to respond in the moment and provides direct insight into how the interaction was actually perceived.
On-site measurement with Kvara TouchPoint™
For those who want to measure on location, we offer a solution for public environments that becomes part of the space — not a distracting piece of technology.
Questions & Answers
Customer Experience, or CX, is the overall perception a customer has of your organization — from the first interaction to the long-term relationship. It’s about how customers experience your touchpoints, processes, communication, and service over time, not just individual events.
Traditional customer surveys often focus on one-off measurements and retrospective reporting. Kvara is built for continuous CX work, where feedback is collected at the right moment and quickly turned into insights and action. The focus is on improvement — not just measurement.
With Kvara, you can track feedback from key stages of the customer journey — for example after a purchase, support interaction, delivery, or other critical touchpoints. The platform makes it possible to combine quantitative metrics with qualitative feedback for a more nuanced understanding of the customer experience.
By capturing signals early and understanding what drives the customer experience, organizations can act before dissatisfaction leads to churn. A structured CX approach makes it possible to prioritize the right actions, strengthen relationships, and build loyalty over time.
CX insights are valuable across many roles. Executives gain a foundation for strategic decisions, managers receive support in prioritization, and customer-facing teams get concrete feedback to act on in their daily work. Kvara tailors insights based on role, responsibility, and needs.
Yes. Kvara is designed to support both organizations that are just starting their CX journey and those with a high level of maturity. Many begin on a smaller scale and develop their approach step by step as their needs grow.
Insights from Kvara
More insights
Ca 3 min
Our goal: turning customer insights into real value — every day
Many organizations today collect large amounts of customer feedback. Yet few feel that those insights actually lead to meaningful change. Reports are created, dashboards are built, and results are presented — but everyday operations often continue as usual. At Kvara, we have a clear goal: to turn customer insights into real value, every day. It’s only when feedback leads to action that impact is created — for customers, employees, and the business.
February 10, 2026
Read
Ca 5 min
What is Customer Experience and why is it business-critical in 2026?
Customer Experience, or CX, has for many years been a term often mentioned but rarely fully understood. For some, it has meant service; for others, brand or customer satisfaction. Today, in 2026, Customer Experience is something else entirely. It is a business-critical discipline that fundamentally impacts growth, profitability, and competitiveness. The question is no longer whether customer experience matters — but how effectively organizations work with it in practice.
February 16, 2026
Read
Ca 4 min
How customer insights become real value in practice
Most organizations today collect customer feedback. Fewer use it systematically to create business value. The difference is not in the amount of data — but in how structured the approach is. When customer insights move through the entire process, from listening to action and development, real impact is created. Here’s how it works in practice.
February 13, 2026
Read