- Kvara
We are Kvara
Quicksearch is becoming Kvara. The name change is part of a broader strategic shift, clarifying our focus on Customer Experience (CX) and Employee Experience (EX) — and how together they drive long-term value for organizations. At the same time, Kvara marks the beginning of the next development phase of our platform, with major updates planned for 2026 to make insights even more actionable, accessible, and business-driven.
Kvara is also our own word for what ultimately matters most: getting customers and employees to stay. By listening continuously, understanding what drives experiences, and turning insights into action, we help organizations build stronger relationships over time. The name change is therefore not about starting over — but about being clearer about what we already do, why it works, and where we are headed.
Why a new name?
For many years, Quicksearch has been associated with measurement, analytics, and methodology. That remains a core part of our offering — but it no longer fully describes what we help organizations achieve.
Today, CX and EX are not about one-off surveys or reports. They are about creating a continuous understanding of experiences across the organization — and being able to act on that understanding at the right time and at the right level.
The name Kvara reflects this shift.
From measurement to direction.
From isolated initiatives to long-term work.
From insight to real change.
CX and EX — two sides of the same business
Our belief is simple: organizations that succeed in creating strong employee experiences are better positioned to create outstanding customer experiences. CX and EX are connected — in everyday work, in decisions, and in results.
With Kvara, we bring our offering together more clearly around these two perspectives and how, together, they contribute to:
- increased loyalty and reduced churn
- better decision-making at all levels
- stronger culture, engagement, and accountability
- more sustainable growth over time
It is in the interplay between people, processes, and experiences that real value is created.
A platform entering its next phase
The transition to Kvara coincides with a significant evolution of our platform. During 2026, several major updates will be launched, focused on making feedback and insights even more useful in everyday work.
This development is driven by three clear ambitions:
- A stronger link between insight and action — enabling faster decisions
- Better support for long-term CX and EX work — not just at the point of measurement
- A more cohesive experience for leadership, managers, and teams
The goal remains the same as always: to make it easier for organizations to understand what truly impacts experiences — and what actions make the greatest difference.
What is new — and what remains
We know change raises questions. That’s why it’s important to be clear about what is not changing. Our customers will meet the same people, the same expertise, and the same commitment as before. Our methodology, experience, and close partnership with your business remain the foundation of everything we do.
What changes is how clearly we articulate our mission — and how we bring technology, analytics, and advisory together under one shared name and direction.
Why Kvara?
Kvara is our word for the long-term value of great experiences.
When customers choose to stay.
When employees want to continue contributing.
When organizations build relationships that last over time.
That is where we are heading.
And that is why we are Kvara.
On-site measurement with Kvara TouchPoint™
For those who want to measure on location, we offer a solution for public environments that becomes part of the space — not a distracting piece of technology.
We are Kvara
Quicksearch is becoming Kvara. The name change is part of a broader strategic shift, clarifying our focus on Customer Experience (CX) and Employee Experience (EX) — and how together they drive long-term value for organizations. At the same time, Kvara marks the beginning of the next development phase of our platform, with major updates planned for 2026 to make insights even more actionable, accessible, and business-driven.
Kvara AI™ — intelligence that strengthens your work
AI has quickly become a natural part of many organizations. At the same time, many face the same question: how do we use AI in a way that truly creates value — without compromising security, quality, or human judgment?
Closed Loop Feedback in practice
Collecting customer feedback is standard practice for most organizations today. But actually following up and acting on it is far less common. Closed Loop Feedback is about taking the next step — not letting insights remain in a report, but using them to strengthen the relationship in real time. It’s only when the loop is closed that feedback creates real business value.
What is Customer Experience and why is it business-critical in 2026?
Customer Experience, or CX, has for many years been a term often mentioned but rarely fully understood. For some, it has meant service; for others, brand or customer satisfaction. Today, in 2026, Customer Experience is something else entirely. It is a business-critical discipline that fundamentally impacts growth, profitability, and competitiveness. The question is no longer whether customer experience matters — but how effectively organizations work with it in practice.
How CX and EX connect — and create synergy
Customer Experience and Employee Experience are often run as separate initiatives — and that can work well. At the same time, there is a clear connection between how employees experience their daily work and how customers experience the organization. When CX and EX are aligned, synergies emerge that strengthen culture, processes, and business performance over time.
How customer insights become real value in practice
Most organizations today collect customer feedback. Fewer use it systematically to create business value. The difference is not in the amount of data — but in how structured the approach is. When customer insights move through the entire process, from listening to action and development, real impact is created. Here’s how it works in practice.
Our goal: turning customer insights into real value — every day
Many organizations today collect large amounts of customer feedback. Yet few feel that those insights actually lead to meaningful change. Reports are created, dashboards are built, and results are presented — but everyday operations often continue as usual. At Kvara, we have a clear goal: to turn customer insights into real value, every day. It’s only when feedback leads to action that impact is created — for customers, employees, and the business.